Album Sale
Getting a song played on the radio is a legendary achievement for a musician. In the past, radio airplay could result in a significant increase in record sales. Now, mainstream terrestrial radio hits influence which artists consumers will choose when shopping for downloads of MP3 songs. However, what does it take for a musician to get serious radio play for a song? Let's investigate.
Hiring a Radio Promoter
The most effective method for getting a song played on the radio is to hire a specialized promoter that focuses on just that task. Record labels have long relied on radio promoters to maintain contacts with programming directors at commercial and college radio stations. However, their campaigns can be a bit pricey, so this option is best reserved for those musicians with significant budgets.
College radio promoters are fairly affordable for less wealthy musicians, and this type of professional could easily help an indie band receive placement on the college radio charts. That is a reasonable low-budget alternative to consider.
Promoting Your Own Song to Radio
You can also get your song played on the radio by promoting it to stations on your own. Most have a programming director that chooses which songs to include in the playlist, and you can send your own press kits and develop contacts by emailing and calling them.
In some cases, disk jockeys have the authority to choose which songs to play. These influential on-air talents are also productive contacts to cultivate in your pursuit of airplay.
Online Radio Stations
Terrestrial and satellite radio are not the only ways people discover new songs. Internet radio stations and podcasts are often consumed online or on smartphones. Since the number of online outfits is so great, there are fewer bands competing for the attention of any individual station. That makes it relatively easy to get played on this type of station.
As more consumers begin listening to music by playing downloads of MP3 songs that they find online, radio stations become less and less important. Many music fans still listen to them, though, so it is crucial to target radio in a comprehensive music marketing plan.
Regardless, getting airplay on radio is not as difficult as many people think. Lots of new artists get added to playlists every day, so follow these tips if you are in pursuit of this type of opportunity. Getting your song played on the radio could change your life.
Mike Barry from Gazzmic writes about new media, mobile technology, and the music industry. The Gazzmic revolution seeks to empower bands and musicians to take charge of the future. The company is working on new tools for bands including a band iPhone app platform that will also be available on Android Market smartphones.
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marlee 3rd album [Artificial Irony] on sale June 8, 2011
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