Bang Bang
You're sitting at your desk - biting your nails - staring at the email you drafted to the editor of your favorite magazine. You change a few words. Then change them back. Then you say **ck it, hit send, close your eyes and breathe a sigh of nervous relief.
Said editor receives the email. He/she digs the subject line and opens it. He/she reads your first line - yawns, hits delete, and moves onto the next email.
What just went wrong?
The opening sentence of your pitch is crucial to capturing the attention of the media. You are competing against tons of different distractions (ringing phones, exasperated co-workers, a junked-up inbox, the wafting smell of freshly brewed coffee).
If the first line of your email sucks, you've lost them.
So, how can you deliver a first line with enough razzmatazz to keep them reading?
Share the Love
If you've done your homework and researched the outlet before pitching, you should know the most recent stories your target has worked on. If it genuinely appealed to you, and your product would be a fit for a feature that's similar, why not take this opportunity to pay them a compliment?
An example: Dear xx, I recently enjoyed your piece in the latest Marie Claire magazine on Healthy Beauty. I was surprised to hear that pear is such a great ingredient for the skin and can't wait to try the recipe you provided!
Knock their Socks Off with a Stat
Find an interesting and thought-provoking statistic that ties into your business and hit them with it right up front. For example, if you have a product that induces laughter or wrote a book on laughter, you might want to say something like: Can a laugh a day keep a heart attack away? A recent study by the University of Maryland says yes.
Bonus points if you are delivering original results from your own survey or study.
Make them Shake their Head in Agreement
Aim to get that "a-ha" moment from the media. If your product/service delivers a solution (and I'm willing to bet they all do) - you might want to start by getting them to say "yes" to your question and be compelled to hear the solution. For example: Are you tired of kinky strands but not ready to make a commitment to chemical straightening?
Do you struggle with clever openings for your media pitches? Do you have lots of success with certain "openers"? Let me hear it!
We help businesses gain exposure through TV, Radio, Newspapers, Magazines, Blogs and Online Publications! Contact us at (856) 816-3413 or visit http://www.casseracommunications.com to start your publicity campaign.
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K'NAAN - Bang Bang ft. Adam Levine
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