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Those oldies but goodies are sounding so good. When you turn on your favorite oldies music station, you are reaping the benefits of decades of work. Not just work in making the music, but the work in carefully crafted formats and dedication of the oldies music station staff.
The music, mostly from the 1950's and 1960's comprise the backbone of the traditional "classic gold" radio stations. Others may consider anything older than today as "oldies", but true oldies format refers to the golden age of rock and roll, 50's and 60's. The classic golden oldies probably extend until about 1964, when the Beatles "invaded" the US, along with other members of the "British Invasion" such as The Kinks, and they changed music in this country forever.
Radio station formats are frequently based on a tried and true oldies format. The program managers work out in advance everything they will play, the traffic director schedules the day's hours into segments of music, commercials and news. Radio jingles correspond with the station format, so you will hear oldies type jingles on an oldies radio station. No rap, just classic rock and roll.
Many businesses choose to play an oldies music station as background music in their store. Even some casinos play oldies, usually on "senior's day", as today's seniors were in their high school heyday when the original music was popular on the radio and at dances. Advertisers who want to target an older audience, 50 and up, choose oldies stations for part of their advertising mix. But seniors are not the only persons listening to the oldies. If so, the format would go out of style.
Some oldies stations will do dances, have their disc jockeys go live to a dance hall. Oldies can be chosen as a theme for certain parties, or special events. The songs were shorter then, three minutes or so on average, and the radio stations created formats featuring high repetition of a few songs. All favorites, all the time could be their slogan back then; today's it is the "blast from the past".
Songs you will hear on an oldies music station include the era's great singers, Elvis Presley, Danny and the Juniors, The Platters, Kingston Trio, Aretha Franklin, the Four Tops, Frankie Avalon, Fats Domino, Bill Haley and the Comets, Chuck Berry, Little Richard, Jerry Lee Lewis, Buddy Holly and more. All the hits, all the time!
Oldies radio can be found across the country, and on new broadcast outlets like Sirius Radio, which even features an "All Elvis" radio channel. Niche audiences have loyal followers and those who want to target those "oldies audiences" can do so easily by placing their commercials on those stations who play oldies music.
Some younger people say they enjoy listening to oldies, but in reality they are referring to music from the 1970's, and 1980's, like Marshall Tucker Band, ACDC, and Aerosmith. But if they visit Grandma's house, they may be exposed to the real "oldies but goodies".
Wendy Pan is an accomplished niche website developer and author.
To learn more about oldies music [http://oldiesmusiconline.info/oldies-music-station], please visit Oldies Music Online [http://oldiesmusiconline.info] for current articles and discussions.
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