Hold Your
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Webinars and teleseminars are great tools for building your information or learning content product business. They're also a great tool for creating learning content products. They are inexpensive to create. Easy to produce. And very well received. But they have one minor problem that stumps even the seasoned professional.
How do you decide when to hold your webinar or teleseminar?
After all, when you run your webinar will have a major effect on attendance. Get it right and you'll be swamped. Get it wrong and no one will show up.
So how do you decide when to hold your webinar? Here are seven questions you need to answer in order to make the decision.
1. Where are your customers? There are many time zones around the world. Where your customers are will therefore affect what time they have compared to your time.
2. When are you at your best? We all work on a daily biological cycle. The good ol' night person/day person dichotomy. A webinar needs you to be on the top of your cycle. So when are you at your best?
3. When do you have time? Just because we're at our best at a particular time doesn't necessarily mean we're available at that time. Your current appointment list will affect when you schedule your webinars for.
4. When are your customers most available? Although you are important when picking your time, your customers are more important. That means you need to know when your customers will be listening.
5. How likely are your customers to be available on that day? Time means more than just the time of day. It also means the day of the week. After all you want the majority of your customers to be available when you run your webinar.
6. When will you send out the advance notices? While it's theoretically possible to run a webinar without sending out notices, most people do need some form of warning that you are putting on a webinar. This typically involves a series of emails in order to ensure that people get the notice in time. It's important though to schedule these emails so that they are read by the majority of your customers.
7. Historically, when has the best time been? Up to this point we've been trying to guess as to the best time. Which ultimately is the best we can do. But we need some idea of how good our guess will be. By testing and reviewing the attendance and signup for our previous webinars, we will provide an important level of feedback.
Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm
Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/
Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.
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