Iron Butterfly Gadda
What's one of the most effective tools for selling music today? Getting a song into a national TV spot or onto a network show. Television exposure has become an incredibly successful way to break new artists, gain national exposure and sell music.
And for artists from the '60s and '70s, getting a song on TV has long been seen as a way to rake in some extra cash. From Led Zeppelin's Cadillac campaign to Lynyrd Skynyrd's KFC spots to The Who's relationship with "CSI," many of the rock era's biggest names are all over TV.
But most artists never made it as big as Zeppelin, Skynyrd or The Who. And, while those smaller acts may have placed a couple of memorable songs on the charts, many of them quit the business long ago to get real jobs to pay the bills. So, in honor of those one-hit wonders, here's a list of artists whose classic tunes would sound great on TV. And they could probably use the money, too.
Billy Paul - "Me and Mrs. Jones"-
Will people remember that that the couple in this song was married, but not to each other? Will it matter? It's such a great song about a couple in love that it's a natural for Cialis.
Napoleon XIV - "They're Coming To Take Me Away, Ha Haaa!" -
The great new theme for the CBS "Survivor" series.
The Electric Prunes - "I Had Too Much to Dream (Last Night)" -
We've all seen those Lunesta spots so often that we're numb. Adding this cosmic Prunes nugget from the psychedelic era will wake us all up. Then again, maybe that's the wrong strategy for a sleep aid medication.
The Singing Nun - "Dominique" -
The lyrics are in French, but few American's speak French anymore, so just match this tune up with a French wine and you can't go wrong.
Soul Survivors - "Expressway (To Your Heart)" -
This tune fits anything in the automotive or travel category...cars, tires, gas & oil, rental cars, etc. A real white-soul classic from the '70s.
Iron Butterfly - "In-A-Gadda-Da-Vida" -
Maybe it's a little too dark and sinister for a spot campaign, but this tune would sound so cool as the theme for a new cop series on HBO.
? and the Mysterians - "96 Tears" -
Let's see, most of the lyrics refer to crying tears...lots and lot of tears. How about Claritin?
And finally...
Zager & Evans - "In the Year 2525" -
These two guys from Lincoln, Nebraska hit it really big with this frightening tale of the future. "2525" stayed at Number One for six weeks in 1969, but Z & G would never even get another tune to crack the top 100. So, they had one HUGE hit and absolutely nothing afterwards. True one-hit wonders. Think about it, if your very first tune hit the top of the charts and stayed there for six weeks, wouldn't you figure the gravy train was just beginning to roll? I'm still trying to come up with a good match; these guys probably need the cash. There must be something for them on the SCI FI Channel...
Mark V. Campbell is President of Marketing Spark, a Chicago-based agency focusing on strategy, branding and positioning. He has helped develop successful marketing strategy for ABC Radio, Anheuser-Busch, Red Bull, Westwood One and other Fortune 500 companies.
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