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My initial thought on this subject would be that really all companies that are taking advantage of what social media has to offer are benefiting pretty substantially. However, the extent of how much companies are benefiting from social media varies greatly. Large companies like Starbucks and Pepsi are further establishing and strengthening their relationship with their consumers, thus winding up with lifelong fans. Smaller companies on the other hand, like many of the local businesses you are familiar with in your area, are gaining more customers and more easily spreading the word about their products and services.
The 2011 Social Media Marketing Industry Report showed that small businesses were reporting the most growth and results from the usage of social media in promoting their company. Of the companies surveyed (3,342), forty-seven percent were small business owners or people who were self-employed. In fact, sixty-seven percent of small business owners strongly agreed that social media is important to their business. They reported that social media was increasing their company's exposure and that they were steadily seeing an increase of consumer traffic as a result of social media marketing efforts. These companies were also finding targeted leads easier, seeing increases in sales and spending less on marketing. Social networks such as Facebook, LinkedIn, and Twitter interlinked with maintaining relevant business blogs are responsible collectively for the increased sales and the decrease in the amount of total money spent on marketing.
The types of marketing strategies that small businesses are using through the social net works consist mainly of the following:
- Email marketing - Mass opt-in emails providing subscribers with company information and promotional offers
- Event Marketing - Advertising events, conferences, and shows to which followers are invited to attend or follow
- Webinars - Seminars conducted over the internet
- Press Releases - Releasing important or breaking information to the company's fans and to the media
It is great to hear that small businesses and self-employed parties are so greatly benefiting from the simple convenience and effectiveness that social media offers especially in a down economy. It provides a bit of light at the end of a long and menacing tunnel. After all, research has shown that small business owners are what ultimately our economy.
Social media is certainly here to stay as one of the most effective communication and marketing tools ever seen. Millions of people around the world use various social networking sites throughout the web on a daily basis. It helps keep them in touch with family and friends quickly and easily, catch up on important news and events in one convenient location, share their thoughts and concerns with those who will listen, and view pictures of things that make them laugh, smile, or tear up. Why wouldn't a company take the opportunity that social media has provided and develop a direct connection with their faithful consumers? Social media has opened the door directly from company to potential clients and provided the grounds to develop meaningful and long-lasting business relationships. Not taking advantage of the most effective free online marketing method available would be a huge mistake for any business of any size.
Jeremy Miller, owner of Bugon Website Services takes pride in helping companies both small and large grasp the concept of effectively marketing their business on the worldwide web. With billions of people surfing the worldwide web and countless online competition, it is absolutely imperative that companies use outside the box website marketing techniques like social media marketing and social bookmarking to get an edge on the competition.
Check out our website marketing services today to see how we can help your business!
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Steve Miller Band - Serenade
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