In today's economy it's vital to get the most you can for your purchasing dollar. So there's no rational reason to over pay for Press Obi when there are 1000's of them for sale on eBay. Plus, eBay is one of the leading and most reliable online shopping sites in the modern world. This site is approved by eBay to help you find the Press Obi you are searching for and show them to you. If you don't see the Press Obi you are shopping for below. Use the search feature on the right to find the kind you want.
What storylines do you use to hook the media to build your business and brand?
If your engagement with the media were a boat, what boat would you use to float your ideas?
Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.
Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.
Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
15. The Pure Archetype
"An archetype is a generic, idealized model of a person, object or concept from which similar instances are derived, copied, patterned or emulated. In psychology, an archetype is a model of a person, personality or behavior." (Source Wikipedia)
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself
The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo.
The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North
The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi
The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki
The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope you have enjoyed the 21 storylines and can find several that match your marketing and communication goals.
(Source: Adapted from High Visibility Irving Rein, Philip Kotler et al (2006), 3rd Edition, McGraw-Hill, New York, pages 128 - 130).
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Whats On My YouTube Today?
Federal No. 8 OBI Press
Here Are A Few Items From Amazon You Might Be Interested In.
Account limit of 2177 requests per hour exceeded.
Items recently purchased on this site:
VENOM Japanese Assault LP vinyl JAPAN ORIG 1ST PRESS w/STICKER, BOB DYLAN - ORIGINAL 1ST PRESS ALBUM - SLOW TRAIN COMING - SHRINK HYPE STICKER, HALF-SPEED MASTERED AUDIOPHILE BOSTON, SANTANA, JOURNEY - SONIC BULLETS ALBUM LP, CREAM SEALED 2-LP DOUBLE ALBUM - RARE HYPE STICKERS - NEW AUDIOPHILE IMPORT WAX , ROLLING STONES-THEIR STANIC MAJES~-JAPAN 1st PRESS+OBI, LED ZEPPELIN-IV-JAPAN ISSUE TEST PRESS +OBI SHEET, Wheels Are Turnin' - REO Speedwagon 1984 Japan vinyl LP, JAMES TAYLOR Flag 1979 JAPAN PRESS OBI LP A331, BOSTON Third Stage 1986 Japan Press Tom Scholz OBI LP D807, CHEAP TRICK One On One 1982 JAPAN PRESS OBI LP e308, CINDERELLA "1st" Night Songs 1986 JAPAN Press Jon Bon Jovi Poison OBI LP e642, BRYAN ADAMS "NM Wax" Reckless 1984 JAPAN Press Keith Scott OBI LP d783, CULTURE CLUB Colour By Numbers 1983 JAPAN Press Boy George OBI LP d062, CYNDI LAUPER The Goonies 'R' Good Enough 1985 JAPAN PRESS OBI 12" e794, DARYL HALL & JOHN OATES Big Bam Boom 1984 JAPAN Press OBI LP d739, CAROL DOUGLAS "NM Wax" Midnight Love Affair 1976 JAPAN Press OBI LP c232, CINDERELLA Somebody Save Me Japan Press Bon Jovi OBI 12" f176, JANIS JOPLIN Greatest Hits 1973 Japan Press OBI LP a872, DAVID BOWIE "NM Wax" Young Americans 1986 Japan Press Brian Eno OBI LP c719, CHARLIE SEXTON Pictures For Pleasure 1985 JAPAN Press OBI LP d728, DAVID BOWIE "NM Wax" OST / Christiane F. 1982 Japan Press Brian Eno OBI LP c706, CHAR Char II have a wine Japan Press OBI LP f345, DAVID FOSTER "Promo" The Best Of Me 1983 Japan Press OBI LP w917, CARPENTERS Passage 1977 JAPAN PRESS OBI LP E326, BLONDIE "NM Wax" The Best Of 1981 Japan Press Deborah Harry OBI LP f174, DEBBY BOONE Midstream 1978 JAPAN PRESS OBI LP e361, DARRYL WAY'S WOLF Night Music Japan Press OBI LP d971, DAVID BOWIE Stage 1978 Japan Press Brian Eno Iggy Pop OBI 2LP C709, CHERRY VANILLA "Promo / NM Wax" Venus d' Vinyl Japan Press OBI LP d989, CYNDI LAUPER True Colors 1986 Japan Press OBI LP b748, CAMEL "NM Wax" Mirage 1974 Japan Press Van Morrison OBI LP e966, CINDERELLA "1st" Night Songs 1986 Japan Press Jon Bon Jovi Poison OBI LP f177, CESSNA "PROMO / POSTER" TAKE OFF CITATION 1977 Japan Press OBI LP C160, CINDERELLA Somebody Save Me Japan Press OBI 12" d952, CREAM Farewell Concert 1985 JAPAN Press Eric Clapton "MONO" OBI LD Z971, DAVID LEE ROTH Eat 'Em And Smile 1986 Japan Press Van Halen OBI LP e627, BLONDIE "Poster" Autoamerican 1980 Japan Press OBI LP W315, CAMEL Moonmadness 1976 Japan Press King Crimson OBI LP E965, CAMEL The Single Factor Japan Press King Crimson OBI LP d916, CREAM "NM Wax" Goodbye Japan Press Eric Clapton The Yardbirds OBI LP D361, CAMEL Breathless JAPAN Press Mel Collins King Crimson Van Morrison OBI LP e482, CAMEL "NM Wax" Nude 1982 Japan Press Van Morrison King Crimson OBI LP B131, CYNDI LAUPER She's So Unusual 1983 Japan Press OBI LP b749, BLACKFOOT Siogo Japan Press OBI LP d259, D'SWOONERS Discotheque Disk Vol.3 JAPAN PRESS OBI LP c932, BLACK SABBATH Vol.4 Japan Press Ozzy Osbourne OBI LP d272, CAMEL "NM Wax" Mirage 1974 Japan Press Van Morrison OBI LP b134, BREAD The Best Of 1973 Japan PRESS David Gates OBI LP E585, CECILIO AND KAPONO Night Music 1977 JAPAN Press OBI LP e821, DARYL HALL & JOHN OATES "PROMO" Big Bam Boom 1984 JAPAN Press OBI LP d754, DARYL HALL & JOHN OATES "NM Wax" Best 1981 JAPAN Press OBI LP d737, BRUCE LEE "Booklet" OST / Enter The Dragon 1975 Japan Press OBI LP d524, DARYL HALL & JOHN OATES 7 Big Ones JAPAN PRESS OBI LD E322, DEE DEE BRIDGEWATER "NM Wax" 1976 JAPAN Press OBI LP c218, JANET JACKSON Control 1986 Japan Press Michael Jackson OBI LP a868, BOSTON "NM WAX" Third Stage 1986 JAPAN Press Tom Scholz OBI LP E561, CINDERELLA "NM Wax" Long Cold Winter 1988 Japan Press OBI LP d954, CARPENTERS "Booklet" Solitaire 1975 JAPAN Press OBI LP Z932, DEAD OR ALIVE Youthquake 1985 Japan Press OBI LP d247, CREAM Live Cream Japan Press Eric Clapton The Yardbirds OBI LP F583,
